Cointelegraph.com NewsWeb3 marketing firm Addressable has launched cost per wallet (CPW), a new metric aimed at improving user acquisition tracking for decentralized applications (DApps) and blockchain businesses.The company claims CPW provides a more precise measure of user engagement compared to traditional Web2 marketing, where metrics such as customer acquisition cost (CAC) and cost per click (CPC) are commonly used, by tracking…
Web3 marketing firm Addressable has launched cost per wallet (CPW), a new metric aimed at improving user acquisition tracking for decentralized applications (DApps) and blockchain businesses.The company claims CPW provides a more precise measure of user engagement compared to traditional Web2 marketing, where metrics such as customer acquisition cost (CAC) and cost per click (CPC) are commonly used, by tracking…
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